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Planning for Power Advertising : A User's Manual for Students and Practitioners:
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9788132102106 - Indra K. Vasil: Planning for Power Advertising : A User's Manual for Students and Practitioners
Indra K. Vasil (?):

Planning for Power Advertising : A User's Manual for Students and Practitioners (?)

ISBN: 9788132102106 (?) or 813210210X, in english, Springer Netherlands, New, ebook, digital download

ETB 1 (£ 16.32)¹ + Shipping: ETB 0 (£ 9.99)¹ = ETB 1 (£ 26.31)¹(without obligation)
Despatched same working day before 3pm
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This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chaptersan approach that brings alive the concepts within, and helps readers discover the theory in practice.For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertisingsuch as media, event management and PRthis book provides an insight into how the strategic underpinning of advertising is built.
seller comment:
Seller order number: 9788132102106
Category: Social Sciences, Law & Economics, Business,Finance and Law > Business & management > Sales & marketing > Advertising, ebooks > Social Sciences, Law & Economics
Data from 03/11/2018 21:55h
ISBN (alternative notations): 81-321-0210-X, 978-81-321-0210-6
9788132102106 - Planning for Power Advertising als eBook von Anand Halve

Planning for Power Advertising als eBook von Anand Halve (?)

ISBN: 9788132102106 (?) or 813210210X, unknown language, SAGE Publications, New, ebook, digital download

ETB 1 ( 24.49)¹(free shipping, without obligation)
From Seller/Antiquarian
Planning for Power Advertising ab 24.49 EURO A User's Manual for Students and Practitioners
Seller order number: 21200817
Platform order number (EB): 21225978589
Category: eBooks > Belletristik > Erzählungen
Data from 03/11/2018 21:55h
ISBN (alternative notations): 81-321-0210-X, 978-81-321-0210-6
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